COVID-19 Recovery 2021 - Wave 2

wave 2 recovery

IMI NextWaveTM COVID-19 report, Recovery 2021 Wave 2. This wave provides trending from over 1MM people since February across 39 countries and current insight collected March 2021 from 100,000+ people ages 13+.

  • Section 1: Global trending of estimated end date, personal health and financial health, happiness

  • Section 2: Future of LIVE - Intention: Momentum with re-opening: Events, Community and Travel

  • Section 3: 'Why people buy': Deep dive across 90+ activation tactics

  • Section 4: Major Issues Today: Key issues brands may want to consider beyond the pandemic

  • Section 5: Case Studies 2021 Playbook V9

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Don Mayo
Managing Partner, Global

Don started his career helping sponsors understand the key drivers to optimize the Calgary Olympics. Since then, Don has helped 1000+ organizations across 40+ countries accelerate the performance of their go to market plan across product, retail, marketing, customer experience, eCommerce and Sponsorship and Live Activations.

IMI International

IMI is a global research and consulting firm focused on Insights Driving Profits.

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IMI International
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