VP, Consumer Insights
COVID-19 Recovery 2021 - Wave 2
covid-19
wave 2 recovery
IMI NextWaveTM COVID-19 report, Recovery 2021 Wave 2. This wave provides trending from over 1MM people since February across 39 countries and current insight collected March 2021 from 100,000+ people ages 13+.
Section 1: Global trending of estimated end date, personal health and financial health, happiness
Section 2: Future of LIVE - Intention: Momentum with re-opening: Events, Community and Travel
Section 3: 'Why people buy': Deep dive across 90+ activation tactics
Section 4: Major Issues Today: Key issues brands may want to consider beyond the pandemic
Section 5: Case Studies 2021 Playbook V9
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Steve Bucovetsky
Steve Bucovetsky, VP Consumer Insights, IMI
With over 20 years of experience in both the marketing and insights space, along with an MBA from the Schulich School of Business, Steve Bucovetsky brings a wealth of knowledge to this account base and to the greater team at IMI International. Steve has a wealth of experience, actively engaging in the development, measurement and optimization of thousands of marketing activations across 80 categories spanning 20+ countries, collaborating with a diverse range of both well-known and niche brands. Steve’s passion shines through across all facets of the business, always, with a clear focus on IMI’s core purpose of INSIGHT.DRIVING.PROFIT.
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