Senior Vice President
Uncovering Purpose
Report
Uncovering Purpose
IMI Content Series
IMI NextWaveTM Uncovering Purpose report released on April 29th, 2021. Our full report, available below, provides Global insight on what Purpose means to consumers and how brands should play within it to WIN.
Section 1: Definition and Sizing
Section 2: Deep-Dive into Category + Brand Specific Influence
Section 3: Pricing Significance + “Stand-Out Brands’
Section 4: Question Period
This report was presented as part of a webinar. A recording of the presentation can be viewed here.
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Vanessa Toperczer
As an insight-driven leader, Vanessa is laser-focused on motivating marketers and the C-suite to make strong, fact-based decisions that accelerate their business and maximize ROI.
Fuelled by intention and curiosity, she has cultivated a 360-degree skill set in the marketing world encompassing Agency, Brand, Not-for-Profit, Social Enterprise and Consumer Insights. Her considerable expertise reaches across brand transformation and optimization, growth strategy development, communications strategy and articulation, product and innovation development, partnership and sponsorship strategy, and team leadership and empowerment.
Vanessa is inspired to help others discover a universe of possibilities beyond their own vantage point and empower them to focus on what is truly essential. This passion energizes her work with clients, as a sought-after speaker at events and conferences, and on board and committee roles she holds across multiple organizations.
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