CategoryPulse: Dairy, Canada
From IMI’s Automated Solutions suite this report uses CategoryPulse to gather information on Dairy Purchasers in Canada. This report uncovers the current state of Dairy categories. The following topics are discussed:
Weekly shift in dairy purchases since the start of the global pandemic if any
Profile of category purchasers
Biggest issues today
How to connect with Category purchasers
Purchasers online habits and interests
Top interests
Things that influence purchase decisions

Neal CovantVP, Client Services, North America
Neal leads IMI’s North American client service team and is best known for translating consumer behavior into informed strategic solutions. Neal partners with 100+ clients in 60+ unique categories across North American with an expertise in brand communication and execution across all marketing tactics and verticals.
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