VP, Consumer Insights
COVID-19 Wave 11, Global Recovery
COVID-19
Originally released on November 5th, re-released on November 10th with an additional section "Worst Ever in my Lifetime" which explores the severity of various issues across 6 groups. This section begins on slide 29.
This wave provides trending from over 1MM people since February across 39 countries and current insight collected September 24th to November 2nd from 100,000+ people ages 13+.
Section 1: Global Trending: Estimated End Date, Personal Health, Financial Health, A look back at March 2020
Section 2: Emotion: How people have been feeling
Section 3: Humanity: Much Better, Much Worse, What is missed, Worst Ever
Section 4: Future Intention: Short term momentum with re-opening, events, travel, dining, online and retail
Section 5: Playbook V6 and summary and an excerpt on Black Friday/Cyber Monday
Steve Bucovetsky
Steve Bucovetsky, VP Consumer Insights, IMI
With over 20 years of experience in both the marketing and insights space, along with an MBA from the Schulich School of Business, Steve Bucovetsky brings a wealth of knowledge to this account base and to the greater team at IMI International. Steve has a wealth of experience, actively engaging in the development, measurement and optimization of thousands of marketing activations across 80 categories spanning 20+ countries, collaborating with a diverse range of both well-known and niche brands. Steve’s passion shines through across all facets of the business, always, with a clear focus on IMI’s core purpose of INSIGHT.DRIVING.PROFIT.
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