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COVID-19 Wave 11, Global Recovery


Originally released on November 5th, re-released on November 10th with an additional section "Worst Ever in my Lifetime" which explores the severity of various issues across 6 groups. This section begins on slide 29.

This wave provides trending from over 1MM people since February across 39 countries and current insight collected September 24th to November 2nd from 100,000+ people ages 13+.

  • Section 1: Global Trending: Estimated End Date, Personal Health, Financial Health, A look back at March 2020

  • Section 2: Emotion: How people have been feeling

  • Section 3: Humanity: Much Better, Much Worse, What is missed, Worst Ever

  • Section 4: Future Intention: Short term momentum with re-opening, events, travel, dining, online and retail

  • Section 5: Playbook V6 and summary and an excerpt on Black Friday/Cyber Monday

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Don Mayo

Don Mayo
Global Managing Partner

Don Mayo, Global Managing Partner, IMI

Don started his career helping sponsors understand key optimization drivers around the Calgary Olympics. Over the past 25 years he has worked with 1,000+ organizations across 40+ countries to champion the voice of the consumer, accelerating the performance of go-to-market strategies for every stage of the consumer journey.​

The driving force behind IMI’s focus on innovation, Don is constantly in search of more efficient and effective ways to garner relevant, compelling, better insight for partners… driven by the purpose of INSIGHT.DRIVING.PROFIT.​

A dynamic, sometimes provocative, always engaging speaker, Don has appeared on stages the world over and become known for his “straight-shooter” approach. With no lack of passion, he delivers undeniable value by being laser focused on the audience, working to enlighten, expand and empower better, fact-based business decisions. 

IMI International

IMI is a global research and consulting firm focused on Insights Driving Profits.

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IMI International
Toronto, ON