COVID-19 Recovery 2021 - Wave 1

Recovery Wave 1

IMI NextWaveTM COVID-19 report, Recovery 2021 Wave 1. This wave provides trending from over 1MM people since February across 39 countries and current insight collected January 2021 from 100,000+ people ages 13+.

  • Section 1: Global trending of estimated end date, personal health and financial health

  • Section 2: Intention to return to Activities: currently, without full vaccination, requiring full vaccination

  • Section 3: Future of LIVE - Intention: Momentum with reopening: Events, community, and travel

  • Section 4: Date people will return: family & friends, travel destinations, travel mode, events, restaurants

  • Section 5: Case Studies 2021 Playbook V8

  • Section 6: 2021 Recovery W1 - i) What 'excites' people in 2021 and ii) Purchase drivers in the world of Recovery.

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Don Mayo
Managing Partner, Global

Don started his career helping sponsors understand the key drivers to optimize the Calgary Olympics. Since then, Don has helped 1000+ organizations across 40+ countries accelerate the performance of their go to market plan across product, retail, marketing, customer experience, eCommerce and Sponsorship and Live Activations.

IMI International

IMI is a global research and consulting firm focused on Insights Driving Profits.

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