Managing Partner, Global
COVID-19 Recovery 2021 - Wave 1
COVID-19
Global
Recovery Wave 1
IMI NextWaveTM COVID-19 report, Recovery 2021 Wave 1. This wave provides trending from over 1MM people since February across 39 countries and current insight collected January 2021 from 100,000+ people ages 13+.
Section 1: Global trending of estimated end date, personal health and financial health
Section 2: Intention to return to Activities: currently, without full vaccination, requiring full vaccination
Section 3: Future of LIVE - Intention: Momentum with reopening: Events, community, and travel
Section 4: Date people will return: family & friends, travel destinations, travel mode, events, restaurants
Section 5: Case Studies 2021 Playbook V8
Section 6: 2021 Recovery W1 - i) What 'excites' people in 2021 and ii) Purchase drivers in the world of Recovery.
Don Mayo
Don started his career helping sponsors understand the key drivers to optimize the Calgary Olympics. Since then, Don has helped 1000+ organizations across 40+ countries accelerate the performance of their go to market plan across product, retail, marketing, customer experience, eCommerce and Sponsorship and Live Activations.
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