VP, Consumer Insights
Driving Your Brands Volume + ROI With Promotions Webinar
webinar
recording
report
experiences
behavior
2023
consumerinsight
brand
ROI
promotions
IMI NextWave Webinar "Driving Your Brands Volume + ROI With Promotions" presented September 21st, 2023, shares key insights that highlights the power of promotions as a strong tool to drive purchase, volume and ROI.
What's Inside?
Promotional Effectiveness - Impact on Purchasing: what actions consumers take due to promotions
What People are Willing to Do: demonstrating the reality that the more you ask people, the less successful your program will be
Promotional Best Practices: what you really need to know to build successful promotions: odds, number of prizes, etc.
Promotions 101 and Checklist: a summary to ensure your best foot forward
Steve Bucovetsky
Steve Bucovetsky, VP Consumer Insights, IMI
With over 20 years of experience in both the marketing and insights space, along with an MBA from the Schulich School of Business, Steve Bucovetsky brings a wealth of knowledge to this account base and to the greater team at IMI International. Steve has a wealth of experience, actively engaging in the development, measurement and optimization of thousands of marketing activations across 80 categories spanning 20+ countries, collaborating with a diverse range of both well-known and niche brands. Steve’s passion shines through across all facets of the business, always, with a clear focus on IMI’s core purpose of INSIGHT.DRIVING.PROFIT.
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