Global Managing Partner
IMI NEXT WAVE_Measuring The In-Market Impact - Global Case Studies
report
live
engagement
consumer sentiment
intentions
2023
case studies
IMI's Report "Measuring The In-Market Impact - Global Case Studies" released on August 28th, 2023 shares key insights taken from IMI's Webinar "Optimizing the Impact, Effectiveness and ROI of Live" in an easy-to-digest short-form content piece.
In this report you will find:
Global activations to show you what WORKS and what DOESN'T WORK when engaging live with consumers
and their subsequent evaluation against IMI's 'Market-Success Metrics' to determine their relevance, effectiveness, compelling nature, competitive advantage, and potential for amplification
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Don Mayo
Don started his career helping sponsors understand key optimization drivers around the Calgary Olympics. Over the past 25 years he has worked with 1,000+ organizations across 40+ countries to champion the voice of the consumer, accelerating the performance of go-to-market strategies for every stage of the consumer journey.
The driving force behind IMI’s focus on innovation, Don is constantly in search of more efficient and effective ways to garner relevant, compelling, better insight for partners, driven by purpose of INSIGHT.DRIVING.PROFIT.
A dynamic, sometimes provocative, always engaging speaker, Don has appeared on stages the world over and become known for his “straight-shooter” approach. With no lack of passion, he delivers undeniable value by being laser focused on the audience working to enlighten, expand, and empower better, fact-based business decisions.
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