Global Managing Partner
Global Growth Wave 2 Report
webinar
recording
global
growth
wave2
IMI's Global Growth Wave 2 webinar released on May 9th, 2022 shares updates on our Global Consumer Sentiment Excerpt and ALL NEW insight as we continue to take a pulse on the macro insight impacting consumer behavior, attitudes and emotions around the world. In this report you will find:
Today's Reality, Global - the impact of war, inflation, gas prices and consumers' personal, financial and mental health.
The Next 180 / 365 Days and Return to Live - what people will look forward to, what they will delay, and what is appropriate and inappropriate.
Growing Your Brand - how people respond to brands that are activating, how you should show up, what people are responding to and what is repelling them.
The full report can be viewed here.
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Don Mayo
Don started his career helping sponsors understand key optimization drivers around the Calgary Olympics. Over the past 25 years he has worked with 1,000+ organizations across 40+ countries to champion the voice of the consumer, accelerating the performance of go-to-market strategies for every stage of the consumer journey.
The driving force behind IMI’s focus on innovation, Don is constantly in search of more efficient and effective ways to garner relevant, compelling, better insight for partners, driven by purpose of INSIGHT.DRIVING.PROFIT.
A dynamic, sometimes provocative, always engaging speaker, Don has appeared on stages the world over and become known for his “straight-shooter” approach. With no lack of passion, he delivers undeniable value by being laser focused on the audience working to enlighten, expand, and empower better, fact-based business decisions.
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