Senior Vice President
The Power of Brand: Unlocking the Mind of the Consumer Report
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IMI NextWave's Webinar "The Power of Brand: Unlocking the Mind of the Consumer" presented November 16th, 2023, shares key insight that highlights what's top of mind for consumers and effective engagement tactics as you drive your brand forward.
What's Inside?
Consumer Sentiment: dive into financial health, consumer intentions and realities
Connecting With Consumers: unlocking what's on consumers minds and strategies for effectively connecting
Driving Purchase: core themes driving purchase now - exploring the SAY/DO GAP
Vanessa Toperczer
As an insight-driven leader, Vanessa is laser-focused on motivating marketers and the C-suite to make strong, fact-based decisions that accelerate their business and maximize ROI.
Fuelled by intention and curiosity, she has cultivated a 360-degree skill set in the marketing world encompassing Agency, Brand, Not-for-Profit, Social Enterprise and Consumer Insights. Her considerable expertise reaches across brand transformation and optimization, growth strategy development, communications strategy and articulation, product and innovation development, partnership and sponsorship strategy, and team leadership and empowerment.
Vanessa is inspired to help others discover a universe of possibilities beyond their own vantage point and empower them to focus on what is truly essential. This passion energizes her work with clients, as a sought-after speaker at events and conferences, and on board and committee roles she holds across multiple organizations.
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