Senior Vice President
From Newcomers To New Consumers
Are you ready to unlock the potential of multicultural audiences?
IMI International's recent webinar, 'From Newcomers to New Consumers,' presented by SVPs Vanessa Toperczer and Laura Janes provides valuable insights to help you do just that.
Key Takeaways Include:
👉 Consumer Habits: Gain a deeper understanding of newcomers' interests and activities. Discover how their preferences differ from those born in the country.
👉 Engaging Newcomers: Learn the unique factors that influence their purchasing decisions.
👉 Transforming Newcomers into New Consumers: Discover actionable strategies to convert newcomers into engaged, long-term customers.
Vanessa Toperczer
As an insight-driven leader, Vanessa is laser-focused on motivating marketers and the C-suite to make strong, fact-based decisions that accelerate their business and maximize ROI.
Fuelled by intention and curiosity, she has cultivated a 360-degree skill set in the marketing world encompassing Agency, Brand, Not-for-Profit, Social Enterprise and Consumer Insights. Her considerable expertise reaches across brand transformation and optimization, growth strategy development, communications strategy and articulation, product and innovation development, partnership and sponsorship strategy, and team leadership and empowerment.
Vanessa is inspired to help others discover a universe of possibilities beyond their own vantage point and empower them to focus on what is truly essential. This passion energizes her work with clients, as a sought-after speaker at events and conferences, and on board and committee roles she holds across multiple organizations.
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